Dose Media

Dose Media market research agency gathers insights out in the wild—the digital wild of social media. No stuffy focus groups or boring surveys here.

We placed hundreds of advertisements weekly across Instagram, Facebook, and Snapchat to see what garnered clicks, comments, and engagement. We took these insights back to our clients to help them create the best product or service possible for their target audiences.

©Dose Media

Clorox

I started at Dose at the beginning of Covid lockdown 2020, and one of the first projects I tackled was how to market Clorox’s powerful germ-killing products in a mindful but impactful way.

Collaborating with designers, we went in an educational direction with straightforward, clear copy, the goal being to inform consumers on how to most effectively use Clorox to protect their home and families.

Concepts and copy by me.

Head & Shoulders

This client wanted to test ads that use a combination of showing + telling to make clear what Head & Shoulders dandruff shampoo does: remove oil and flakes by deeply purifying your scalp.

The designers and I decided on an eye-catching science-experiment theme for an authentic, DIY feel—and to demonstrate in front of your eyes that this product works as promised.

Copy by me.

College inn

College Inn broths and pastes help you spice up every meal, no matter what spices are in your pantry.

Copy by me.

INTUIT QUICKBOOKS

Intuit’s cloud-based apps let businesses accept payments, manage and pay bills, streamline payroll, customize invoicing, and more—the Swiss Army Knife of digital accounting. They chose Dose to create ads that instilled confidence, emphasized ease of use, and characterized QuickBooks as a business’s helpful accounting assistant.